Linea Man

Iconic Gentlemen’s Grooming

From the heart of Italian excellence comes MAN, the new men’s personal care products collection dedicated to the true contemporary gentleman.
MAN redefines the concept of Italian grooming, fusing timeless elegance with the modern audacity of a ‘beautiful and damned’ style.

A collection created to enhance and celebrate every facet of the contemporary man: from classic to sophisticated, from the businessman to the rebel, from the sportsman to the adventurer.
With four exclusive rituals – beard care, shaving, hair care and styling – MAN offers iconic, simple yet extremely versatile products that are perfect for everyday use.

Each creation is distinguished by sophisticated fragrances and refined ingredients, which transform the male beauty routine into a unique and rejuvenating sensorial experience.

ACTIVE INGREDIENTS AND FUNCTIONALITY

Castor oil is for the hair one of the most well-known and performing natural remedies: from the recognized strengthening and moisturizing properties, it is ideal to counteract the dryness and dehydration of the hair, helping to eliminate frizz. It makes the hair thick and shiny, sealing the hydration inside the stem, and also plays an antibacterial and anti-inflammatory action, resulting suitable for oily hair.
The Irish moss has a powerful restructuring action for even the most damaged hair, immediately giving it softness, shine and a much healthier appearance. It also has the ability to retain liquids and therefore to maintain hydration within the stem: it creates a protective layer that “blocks” not only hydration but also numerous proteins essential for hair health.
Rich in vitamin C, black pepper moisturizes the scalp eliminating dead cells and prevents dandruff from reforming. It is also known especially for its ability to inhibit the activity of 5-alpha-reductase, an enzyme that converts testosterone into dihydrotestosterone (DHT), a hormone responsible for androgenetic alopecia.
Coumarin is a natural component present in some essential oils and plants, mainly used as a fragrance within cosmetic products, having it a unique fragrance that recalls the smell of hay. However, it also has excellent antibacterial and antiviral properties that promote the health of hair and scalp.
The beet amino acid, also called Betaine, is a white powder and has excellent wetting and moisturizing properties. It contributes to the reinforcement of the internal structure of the hair, to make the surface softer and therefore more resistant to breakage. It acts as a conditioning and anti-frizz, greatly improving the general state of the hair.
The brown seaweed has a very high concentration of active nutrients and strengthening that allow you to restructure the hair fiber from the inside. It gives extraordinary shine and softness to the hair and gives it greater resistance to the aggressions of thermal devices such as iron and hairdryer.

The essence of male personal care

  • Sophisticated fragrances: an olfactory journey that captures the essence of the modern man, combining classic and contemporary notes.
  • Lasting freshness: an awakening of the senses that infuses energy and well-being to face the day with stride.
  • Italian Excellence: each product is the result of extensive research, using the best raw materials in the field of personal care.
  • Unique textures: from impalpable lightness to creamy richness, it adapts perfectly to the needs of all skin and hair types.
  • Customised rituals: iconic and essential rituals that embrace every aspect of male grooming.

Because the true Gentleman leaves nothing to chance, but takes care of every aspect of his beauty routine with dedication.

 

Iconic Male Grooming Rituals

The Beard Specifics ritual transforms beard care into a refined art. Thanks to Hair&Beard Shampoo and Beard Oil, it guarantees a soft, shiny and deeply hydrated beard.

Key ingredients such as Argan Oil, Jojoba and Patchouli, Menthol, Collagen and Black Pepper Extract, have an emollient, anti-itch, regenerating and refreshing action, making every beard exceptionally well-groomed and scented.

The Shaving Specifics ritual, with the combined use of Transparent Shaving Gel and After Shave Fluid, promises an impeccable shave. The unique textures guarantee a fast, precise and controlled shave, while ensuring optimal skin protection.

Enriched with Bisabolol, Betaine, Succinic Acid and Chamomile, the formula offers anti-aging, calming and antioxidant properties, giving fresh, protected and velvety skin.

The daily Hair Care routine becomes a moment of complete well-being. With the combined use of Hair&Beard Shampoo and Leave-In Conditioner, it not only strengthens and hydrates the hair, but also repairs the fiber, giving freshness and vitality to the entire body.

The formula enriched with Menthol, Collagen, Black and Tasmanian Pepper, Keratin and Shea Butter, makes the hair soft, shiny and free from frizz.

MAN styling products offer the essence of impeccable style, taking care of every detail to enhance the look. Thanks to their unique textures, they guarantee hydration, lightness and perfect hold, allowing for unparalleled customization.

With ingredients such as Spirulina, Keratin, Brown Algae, Soy Protein, Kaolin, Cera Alba and Sweet Almond Oil, they enrich the formulations with elasticizing, nourishing, emollient and regenerating properties.

Packaging

Every line developed by Emmebi Italia is a unicum that embodies a particular type of beauty, a representation of every heterogeneous and irreplaceable individuality. And this concept is naturally expressed in the personalization of the packaging, which is always exclusive for each line, original and characterized by its own simple, artistic, multi-faceted and emotional personality.

  • The use of brown tones immediately reconnects the collection to the masculine universe, strong and wild, characterized by a rough simplicity which however never precludes touches of elegance and distinction
  • The refined and minimal design of the bottles immediately projects us into a contemporary atmosphere of the gentlemen of the new millennium
  • The refinement of details creates a strong connection with modernity, with a man who never gives up on himself and the care of his image and an increasingly personal and unique style
  • Bottles made with innovative recyclable PET for a better planet.